About Beast Magazine
Beast Magazine is an online publication produced in Luxembourg. It covers three subjects, and only three: the country's technology and digital infrastructure, online visibility (Google, Discover, analytics, European regulation) and marketing as it is practised in a market of 680,000 inhabitants that speaks four languages.
The magazine is written for SME executives, marketing and communication managers, consultants and agencies working in Luxembourg or for Luxembourg clients. Articles are written in French; this English edition offers translations of them.
Editorial line
We publish every working day. A Beast Magazine article must bring one of three things: information the reader does not have yet, a Luxembourg reading of international news, or an explanation clear enough for the reader to act on.
A few rules we set ourselves:
- Headlines describe the content. No rhetorical question whose answer is “no”, no figure in a headline unless it is in the article.
- Every article lists its sources at the bottom of the page. When information comes from an interview, we say so.
- When we get something wrong, we correct the article and show the date of the update.
- Sponsored content, if any, is labelled as such from the headline. There is none to date.
- We use software tools for monitoring, transcription, formatting and translation. Articles are reviewed and signed by a person who answers for them.
The editorial team
Chris Waoo (Christophe Scarcelli), editor-in-chief. SEO consultant for NEO Agency and founder of Waoo Agency. He has followed Google updates, the country's digital infrastructure and SME marketing in Luxembourg for more than ten years.
To suggest a story, report an error or request a right of reply: [email protected].
Follow us
The RSS feed carries every English article in full. Each section also has its own feed: Tech & Innovation, Digital & SEO, Marketing.