LinkedIn: how to create a company page in Luxembourg

LinkedIn: how do you create a company page? Executives and marketers in Luxembourg ask this often, and LinkedIn has reached a record penetration rate in the country. According to NapoleonCat, Luxembourg had around 535,000 LinkedIn users in July 2026, or 78.6% of the country's population, one of the highest rates in Europe. Before you start, it helps to know the official procedure, the types of page available and the roles to assign internally, so that managing the page does not fall to a single person.

LinkedIn: how to create a company page using the official procedure

According to LinkedIn's official help page (LinkedIn Help, consulted in October 2026), creating a LinkedIn Page for a company is completely free, whatever the size of the organisation. However, you can only create one from a computer or an iOS device: LinkedIn does not support this function on Android. The administrator who starts the process must have an active personal account, and LinkedIn recommends a profile that is old enough and complete before creating a Page. The final mandatory step is to tick a box certifying that you are authorised to act on behalf of the organisation, and then confirm the creation. If you are only just setting up your business in Luxembourg, the company itself is created through MyGuichet, before you even think about its presence on LinkedIn.

Company Page, Showcase Page or association: which type to choose

LinkedIn offers three types of Page: Company, Showcase Page and Educational Institution, LinkedIn Help states. The Company Page is the starting point for any business. If you run an association or a non-profit organisation, LinkedIn provides a dedicated category, “Société à but non lucratif” (“Non-profit organisation”), directly in the Company Page creation form (LinkedIn Help / AssoConnect). A Showcase Page, on the other hand, can never exist on its own: according to LinkedHelper and Sprout Social, it must be linked to an existing Company Page, it has no job listings of its own, and a single Company Page can create up to 25 Showcase Pages. It is the right tool for separating out a brand, a product range or a subsidiary without multiplying main Pages.

Who administers the page, and how to share roles internally

In an SME, managing a Page should not rest on the shoulders of one person who ends up leaving the company with the login access. LinkedIn Help now distinguishes three administration roles, useful for delegating without losing control.

• Super admin: the role automatically assigned to the person who creates the Page, with full rights, including managing the other administrators.
• Content admin: can post, reply to comments and manage Showcase Pages, without access to sensitive settings.
• Analyst: views the Page's statistics but cannot post or edit information.

This split makes it possible, for example, to hand content writing to the marketing department while keeping the super admin role with management or the IT department, which avoids losing access to the Page when someone leaves.

Free by default, paid if you want the Premium option

Creating a Page and using it day to day remains free. However, LinkedIn is now testing an additional offer, LinkedIn Premium Company Page, spotted by Blog du Modérateur and storyjungle in 2026. The table below summarises the current options.

The Premium Company Page offer costs 99 dollars per month, or 839.88 dollars billed annually, and adds a gold badge, an AI-based writing assistant and a custom call-to-action button to the existing free Page, without replacing it. You can perfectly well start without this option: it is added to a Page that already works, it is not a prerequisite for one.

Why a LinkedIn page carries particular weight in Luxembourg

With 78.6% of the population registered according to NapoleonCat, Luxembourg has one of the highest LinkedIn penetration rates in Europe. For a Luxembourg company, a well-maintained LinkedIn Page therefore reaches a very large share of the local professional pool, well beyond the cross-border workers already active on the network. As an example of a local organisation active on the platform, the LinkedIn Page of the House of Entrepreneurship Luxembourg had around 7,900 followers when consulted in October 2026. Backed by the Chambre de Commerce du Luxembourg and the Ministry of the Economy since October 2016, the House of Entrepreneurship runs free awareness workshops on professional social networks for the country's entrepreneurs and executives, a resource worth knowing about if your marketing team is down to one or two people. To go further on B2B use of the network in Luxembourg, our article on LinkedIn as the country's leading social network details practical uses.

Verifying your employees' workplace with Microsoft Entra

Another useful feature once the Page is created: LinkedIn lets you verify an employee's workplace using Microsoft Entra Verified ID, according to LinkedIn Help and the Microsoft Security Blog. This verification requires configuration on the organisation's side and validation by Microsoft: it cannot be done in one click from the Page itself, but it strengthens the credibility of the profiles linked to your company, something prospects often look at before a first sales contact.

LinkedIn: how to create a company page that really serves your business

Back to the original question: LinkedIn, how do you create a company page that goes beyond a mere formality? The official procedure takes only a few minutes, but the work starts afterwards: sharing out the administration roles, deciding whether one or more Showcase Pages are needed, and assessing whether the Premium offer at 99 dollars per month is worthwhile for your visibility. In a country where nearly eight people in ten are on LinkedIn, the question is no longer whether you need a Page, but who on your team will keep it alive.